How online images can dramatically improve customer engagement

People browsing the Internet are often distracted and in a rush.  Many people will look at an advert or web page for just a few seconds before moving on – if you don’t capture their attention right away, you might lose their interest.

It’s really important to choose images carefully and to make sure that they are aimed at your client base. Images…

Website Myths – have a website designed on evidence, not false beliefs

Below are some common website myths and the real truth:
Myth #1: People read on the web

People only read word-by-word on the web when they are really interested in the content. They usually skim the pages looking for highlighted keywords, meaningful headings, short paragraphs and scannable list. Since they’re in a hurry to find the very piece of information they’re looking…